—–Original Message—–
Sent: Friday, November 26, 2010 5:31 AM
To: guest.relations@target.com
Subject: Westinghouse 42″ TV on Black Friday Ad
Congratulations. I can’t imagine a better, more efficient way of alienating customers and generating bad word-of-mouth than the way your store just treated me on “Black Friday.” You lure people in for a Westinghouse high-definition TV for $298, let us stand in line in 10-degree weather for an hour, then open the doors at 4 a.m. and … at 4:05 inform us that the TV is sold out. This should be criminal. Not only will I never set foot in a Target again, I will do my damndest to tell everyone I know about this horrendous experience.
From: guest.relations@target.com
Sent: Friday, November 26, 2010 9:31 PM
Subject: RE: Westinghouse 42″ TV on Black Friday Ad
Dear Sir,
I’m sorry the advertised Westinghouse inch TV wasn’t available for you to buy at your Target store and I apologize for your disappointing experience on Black Friday.
We work hard to make sure you find the things you’re looking for at Target. A number of factors may impact the availability of our merchandise and sometimes sales of a particular item may exceed our expectations, even when our buyers do their best to anticipate guest interest. Whenever quantities of certain advertised items are limited we’ll let you know this right in the circular.
I understand that you’d still like to purchase this item, the TV description also had a statement “quantities limited; no rain checks.” While I can understand how frustrating this was for you, we’re unable to offer you further resolution.
Your comments are very important us, and I’ll be sure to share them with our buyers.
Thanks for writing. Hearing about your experience helps us make Target even better.
Sincerely,
Garry
Target Guest Relations
Sent: Saturday, November 27, 2010 5:48 AM
To: guest.relations@target.com
Subject: Westinghouse 42″ TV on Black Friday Ad
And I’ll do my best to forever boycott your store, and encourage everyone I know to do the same. What you wrote is a crock, and we both know it. You were fully aware you didn’t have enough of the item in stock. You do, however, an excellent job in customer alienation, and in creating lifelong enemies.
Happy holidays!
*****
I stopped reading the “funny pages” in 1995, mostly because they weren’t in the least bit funny, but also because that’s when Gary Larson retired his brilliant strip, The Far Side. But recently I discovered a guy named Tony Carrillo whose offbeat strip, F Minus, reminds me a lot of Larson. Incredibly, against all odds, the thing is actually pretty damn amusing. Most of the time.
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